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Your biggest threat

is probably yourself…

“The main activity of business is arse-covering, with value-creation as a small secondary sideline” – Rory Sutherland, Ogilvy

Did you know that, as humans, we typically make irrational decisions and then create logical arguments to support them?

And, did you also know, that in group situations we collectively make decisions based upon the least-worst probable outcome, as opposed to the best possible outcome, to protect ourselves from reputational damage?

Fortunately, you are already on the way to creating better outcomes by simply reading this; and we can further guide you by using a unique combination of frameworks developed from the forefront of Military Strategy and Behavioural Science & Economics.